Vodacom launches accessible smartphone for the visually impaired
Vodacom Group on 01July hosted its second Disability and Accessibility Conference, reaffirming its commitment to building a more inclusive digital society for persons with disabilities in Africa.
The full-day event brought together disability advocates, corporate leaders, policymakers, and accessibility experts to drive dialogue, spark innovation, and promote inclusive practices that go beyond compliance.
This year’s theme, “Implementing accessibility upfront, promoting positive customer experiences,” underscored the importance of co-creating inclusive environments from the outset.
A highlight of the conference was the launch of the Blindshell Classic 2 – a specified button smartphone tailored for the visually impaired.
Responding directly to feedback from last year’s attendees, Vodacom is now making the device available in its stores, on both prepaid and contract offerings.
The launch marks a tangible step in addressing affordability and availability barriers for blind and partially sighted customers.
“True inclusion begins with understanding the daily realities of persons with disabilities and co-creating solutions that respond to their needs” said Shameel Joosub, Vodacom Group CEO.
Shameel said they were proud as a leading mobile network operator to host this conference for a second year, in which they reiterate the importance of embedding accessibility at an organisational level.
Speakers on the day included: Shameel Joosub, CEO, Vodacom Group, Dr Praveena Sukhraj-Ely, Chief Director: Governance & Compliance, Department of Women, Youth and Persons with Disabilities, Mothibi Ramusi, Chairman, ICASA, Rory Preddy, Microsoft AI Advocate, Bradley Carpenter, South African Medical Research Council as well as CEOs from Vodacom’s African markets.
Stephen Chege, Vodacom Group Chief Officer for Regulatory and External Affairs, said the conference serves as a vital platform to strengthen stakeholder relationships within the disability and accessibility sphere.
“By sharing best practices, listening to insights and feedback from the disability community and encouraging both the public and private sectors to work together, we can shape Africa’s accessibility agenda and inform initiatives that drive inclusion for people with disabilities.”
This includes supporting digital innovations that overcome accessibility barriers and reviewing organisational, and broader policies that ensure no one in Africa is left behind.
Despite progress, people with disabilities across Africa continue to face barriers to full participation in society. According to the UN Disability and Development Report 2024, persons with disabilities remain disproportionately excluded from achieving key Sustainable Development Goals (SDGs), particularly in health, education, and access to ICT.
Vodacom has worked to address these challenges for more than two decades by embedding accessibility into its operations.
Alongside Safaricom Kenya, Vodacom’s markets in Tanzania, Egypt, the Democratic Republic of Congo, Lesotho, and Mozambique are actively contributing to the Group’s disability inclusion agenda.
Joosub said empowering people through connectivity is central to Vodacom’s purpose-led strategy.
“Whether through assistive technologies, inclusive digital literacy programmes, or accessible customer service, we’re committed to closing the digital divide and enabling equitable participation for everyone.”
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