Tana Malinga

On 26 September at Melrose Boulevard, young people were called to lead in farming initiatives that promote economic growth, environmental stewardship, and wellbeing.

The annual Metropolitan Collective Shapers event once again proved to be a ground-breaking platform, drawing in eager participants, committed sponsors, and strong government interest. With a focus on the question, “How can business create an enabling environment for entrepreneurs to thrive?” this year’s spotlight fell on agriculture and mental wellbeing.

The program opened with a vibrant curtain raiser by the acclaimed string quartet The Muses, whose energetic performance set an uplifting tone for the discussions that followed.

Nontokozo Madonsela, Group Chief Marketing Officer ( CMO) from Metropolitan then welcomed guests, outlining the purpose of the gathering: to create a space where ideas, partnerships, and practical solutions can take root in support of entrepreneurship. Her opening remarks framed the urgency of collaboration and the central role of young people in shaping the future.

The dialogue was skillfully facilitated by respected broadcaster Dan Moyane, who steered the event with insight and energy. A dynamic panel enriched the conversation, featuring Chimene Chetty, Peter Tshiguvho, Dr. Sifiso Ntombela, Dr. Antoinette Basson, and Linda Mthalane.

Discussions highlighted the importance of land access, food systems, land use, and agribusiness opportunities in empowering young people. These were seen as not only driving economic growth and environmental stewardship but also as ways to foster mental wellbeing by giving youth a sense of purpose, stability, and pride in contributing to society.

“Young people must not only participate but also take charge in shaping the future of farming and in shaping their own wellbeing.”

To both government and private sectors,a deeper call of support remain strong.

“Creating an enabling environment for entrepreneurs requires both government and private sectors to step up.”

In closing, the Metropolitan Collective Shapers event reaffirmed its role as a catalyst for action. “Partnership is the seed that can turn agricultural and wellbeing ideas into real, lasting change.”