This season, ‘90s vibes meet ‘00s tech as the Los Angeles based label, Sporty & Rich, and adidas Originals come together once again to celebrate the timeless aesthetics of running style with their latest head-to-toe collection.
Channeling the eternal energy of running and the lifestyle that surrounds it, the Emily Oberg led brand brings its curatorial lens to the ADISTAR CONTROL 5. First introduced in 2008, the silhouette has been updated with metallic overlays, co-branded sockliners, tongues, and lace-tips. Featuring running inspired color blocking, the Sporty & Rich ADISTAR CONTROL 5 sneaker arrives in two colorways grey with teal stripes with metallic overlays and white with black/teal stripes.
Similarly, the apparel offering plays host to a few run-club ready pieces. A matching bralette and biker shorts feature green heat transferred stripes and a custom Sporty & Rich x adidas Originals running inspired graphic logo. Designed for pre and post run club link ups, the apparel collection also comprises a windbreaker and oversized cotton sweatshirt. Rounding out the selection are a nylon waist bag and a pair of slouchy knit socks with embroidered logos.
The latest adidas Originals and Sporty & Rich collection is available on 6th October at adidas.co.za, Sandton Halo and V&A Waterfront stores with prices starting from R649-R2799.
About Sporty and Rich:
Founded by Emily Oberg in 2014, Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, iconic figures, creativity, and forgotten moments and places. Now, the brand offers a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
