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Black Bay 54 “Lagoon Blue”

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Your perfect beachside companion.

A watch might display the time, but this watch makes time melt away. Pack your bags, because we’re going somewhere idyllic.

Wearing a TUDOR has the power to mentally transport you somewhere, and with the Black Bay 54 “Lagoon Blue”, that somewhere is warm, the sun is shining, and waves of azure water are gently lapping against shell-dotted white sand beach. A watch can do more than tell time, it can shift your mindset.

With a perfectly proportioned 37mm case and a “Lagoon Blue” dial plucked straight from paradise, this is the ideal complement to seasons full of sunsets, sand, and slowing down. But it’s not only the case size that casts a spell on those who wear the newest Black Bay 54 iteration. It’s also in the magical combination of the sand-textured dial and mirror-polished bezel, not to mention the five-link bracelet that wraps perfectly around your wrist.

The Black Bay 54 “Sapphire Blue”

A new addition to the Black Bay 54 line in “TUDOR blue” that embodies the purest modern expression of the brand’s first-ever divers’ watch. A sapphire blue dial and bezel are paired with a perfectly proportioned 37mm case and a Manufacture Calibre.

The TUDOR Royal

The TUDOR Royal is a brand classic, both sporty and elegant. With its integrated metal bracelet, signature bezel and Manufacture Calibres, it’s the epitome of versatile sport-chic.

The Royal is longstanding TUDOR model with an air of elegance that’s been iterated on for decades.

With its integrated metal bracelet ensuring an uninterrupted line with the case, TUDOR Royal embodies fluidity and unmistakable style. Characterised by its three wide satin-brushed links set between two slimmer polished elements, the smooth quality of its surfaces and edges, as well as the presence of the “T-fit” clasp, emphasise the importance that TUDOR places on ensuring its comfort on the wrist.

The Ranger 36 “Dune”

From the ice caps in the 1950s with the British North Greenland Expedition to the dunes of Saudi Arabia’s Empty Quarter with the Dakar Rally today, robust TUDOR watches have accompanied daring adventurers in some of the most inhospitable regions on Earth for decades. The new Ranger models carry that legacy, now also in 36mm and in “Dune white”.

The Ranger is a watch that was designed to stand up to any environment or situation. The perfect tool for the job.

The least amount of complexity, but the most amount of adaptability. The matt “Dune white” dial joined the lineup as a permanent option, some may say as a subtle homage to TUDOR’s involvement in the world’s toughest race. With a permanent population of zero, the only things you’ll find along the tracks of Dakar are extreme heat, rocks and towering sand dunes. It’s also exactly the kind of place the Ranger was made for.

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