It has introduced the next evolution of its Naritive Attention Intelligence Platform, expanding an established technology ecosystem that has already helped brands turn passive impressions into measurable engagement. The evolved platform brings Naritive’s proprietary ad technology, attention data and accumulated learning into a more connected system. It helps marketers create digital advertising designed around human attention, understand...

By Fritz Swanepoel, CEO of Leapfrog Property Group  Ask the average person how the real estate industry is using artificial intelligence (AI), and they’ll most likely talk about agents using large language models (LLMs) to artificially stage properties. However, there’s so much more to AI than LLMs, and, when applied properly, it is able to...