One Groove continues to amplify its explosive second single, “BOOM” — a fiery collaboration between Una Rams, Amunda, and Zanah Afrikan — with the release of a brand-new visualizer filmed at the iconic CottonFest Exchange.
The visualizer extends the spirit of “BOOM” beyond the recording studio, capturing the track’s unstoppable movement and youthful rebellion within the vibrant atmosphere of CottonFest Exchange. Known as a cultural heartbeat of South Africa’s music scene, CottonFest was founded by the late Riky Rick, whose vision and commitment to empowering young creatives continues to inspire the work of One Groove and the AmaGroove residencies.
Honoring Riky Rick’s Legacy
The choice of CottonFest Exchange as the visualizer’s setting is both intentional and deeply symbolic. Since the inception of the AmaGroove residencies, the Riky Rick Foundation has been instrumental in helping the program grow into an international platform for collaboration and artist development.
The Foundation carries forward Riky’s vision not only by creating opportunities for young artists, but also by ensuring that these spaces are safe, supportive, and nurturing of mental health and wellbeing. This mission aligns with One Groove’s own values of equity, freedom, and creative sustainability — showing that music is not just about sound, but about the people and communities behind it.
“When the AmaGroove artists gather in South Africa, the very first stop is always CottonFest,” shares the One Groove team. “It’s an initiation into the culture, into the heartbeat of the South African music scene, and into Riky’s vision about creating opportunities for young people, while protecting their mental health and creating safe and brave spaces where they can truly thrive.”
BOOM Comes to Life
The visualizer brings the single’s cross-cultural, high-energy sound into motion. Blending electronic dance music, old-school electro, and multilingual lyricism, “BOOM” already dares listeners to move — now, through the CottonFest backdrop, it visually embodies the chaos, energy, and community that inspired the track.
One Groove: A Movement in Motion
With the success of “BOOM” and the release of its visualizer, One Groove once again proves it is more than just a label. It is a movement, rooted in equity, collaboration, and creative freedom.
“BOOM” remains a bold testament to what’s possible when artists from different worlds come together. And with the visualizer, the track now stands as a celebration of youthful energy and the cultural spaces — like CottonFest and AmaGroove — that make such connections thrive.
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