adidas Originals by JENNIE:
South Africa, September 4th For several years JENNIE, a pioneering global icon and creative multi-hyphenate, has been a part of the adidas family – fronting campaigns and representing the brand as an ambassador. Now, the arrival of the first collaborative adidas Originals by JENNIE collection, sees the artist’s role deepen into one of true creative authorship as a co-designer.
Framed through the concept of ‘Functional Grace’, the collection reinterprets adidas’ performance-inspired functionality through JENNIE’s distinct aesthetic perspective. Beyond homage or pastiche, ballet acts as the inspirational starting point while its codes are brought to an altogether more expansive, surreal, realm. A harmonious collision of influences and references, in each piece JENNIE expresses quiet confidence, timeless sophistication, and a futuristic vision of modern femininity.
JENNIE says, “With this collaboration, I wanted to reinterpret the classic identity of adidas Originals through my own perspective and energy. My goal was to bring together the softness and restraint found in ballet, as well as the strength behind it, with the feeling of an endless and unknown space.” She continues, “I focused on creating an overall mood that feels timeless yet forward facing – cinematic and surreal, with a quiet but powerful presence.”
As told through expansive campaign imagery, JENNIE’s full creative vision comes to life within a dreamlike, surreal environment inspired by the vast expanse of the cosmos. Under the concept ‘Cosmic Ballerina: Kinematics,’ movements that transcend the boundaries of gravity capture the beauty of the human form and a sense of free-spirited energy. Here, ballet transcends the studio, becoming a physical metaphor for strength, power, and possibility.
As worn by JENNIE, the collection itself keeps the conceptual impetus of ‘Functional Grace’ at its heart. The graceful silhouettes and controlled movements of ballet are present, but carefully disrupted and subverted to tell a story of reinvention. The lineup includes the ballet pointe shoe-inspired SUPERSTAR SQ BALLET, alongside reimagined adidas track tops and track pants, layering T-shirts, wrap skirts, knit wrap cardigans, sheer sleeveless bodysuits, sheer leggings, polar fleece half-zip hoodies, and more.
Soft-touch premium materials and considered detailing allow effortless transition between everyday wear and the street, while accessories including high-knit leg warmers and cut-out socks ensure JENNIE’s attitude and sensibility remain as a red thread throughout.
‘FUNCTIONAL GRACE’: KEY PIECES FROM THE COLLECTION
The SUPERSTAR SQ BALLET reimagines the iconic adidas Superstar through the delicate form of a ballet pointe shoe. Crafted with a premium leather upper and soft lambskin lining, the silhouette features a squared toe and refined ribbon detailing.
Removable laces offer versatile styling options, while JENNIE’s considered creative perspective brings a disruptive approach to the heritage silhouette. The result is a refined interpretation of the Superstar that recodes the recognizable DNA of adidas Originals in a distinct aesthetic expression for the contemporary woman.
The apparel collection includes reworked track tops and track pants alongside layering T-shirts, wrap skirts,
knit wrap cardigans, sheer sleeveless bodysuits, sheer leggings, and polar fleece half-zip hoodies. Wraparound constructions, soft premium fabrics, and subtle detailing channel restraint while placing JENNIE’s inimitable attitude front and center.
High-knit leg warmers and cut-out socks add a playful yet polished finishing touch, completing the collection’s elevated expression.
The adidas Originals by JENNIE FW26 collection is available in select adidas stores, the adidas
app, adidas.co.za and select adidas Concept stores.
About JENNIE
JENNIE has impacted culture and made history through music, acting, fashion, and entrepreneurship. As a global artist, she’s redefined standards for female performers with powerful stage presence and sensuous, chart-topping music. Beyond music, JENNIE is a true fashion icon—bold, creative, and a globally recognized trendsetter with a unique vision that sets her apart.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
